Client
Mode
Template
Best-practice build, 3 ad sets
Clone existing
Deep-copy, retarget & relaunch
Source campaign to clone
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Deep-copies the whole campaign tree PAUSED, then renames / retargets / swaps below.
Campaign name
Em-dashes (—) are rejected at submit. Becomes the UTM campaign value.
Objective
Leads (OUTCOME_LEADS · CBO · conversions on the LEAD pixel event)
Min age
Max age
Genders
All
Men
Women
Audiences (defaults from config — uncheck to drop)
Advantage+ broad
Broad reach, Meta-expanded. No custom-audience input.
Retarget+ engagement + website
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Lookalike w/ Exclusions excludes leads/customers
Skipped automatically if the lookalike is unusable.
Next: Generate →
🔒 Nothing is created here. Setup defines the campaign structure (geo, budget, audiences). Copy and creatives come next.
Tap to select what ships. Multi-select images (1+), primary texts (5+), and headlines (5+). The verbatim tagline is pre-selected as headline #1. Set the landing-page URL — it gates the launch.
Creative images 0 selected
Tap a card to select. Tap the image itself to enlarge. Pick at least 1.
No images yet — generate them in step 2.
Primary text 0 / 5
Body copy above the image. Pick 5 or more.
Headlines 1 / 5
Short lines below the image. Headline #1 (your tagline) is pre-selected. Pick 5 or more total.
Description (fixed)
Agency convention: the Meta description is always the client display name verbatim. Not selectable.
Call to action
One CTA for the ads. "Learn More" is lower-friction.
Learn Morerecommended
Apply Nowhigher intent
Sign Upgeneric
UTM string (baked into every ad)
utm_source=facebook&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}
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Next: Preview →
Select your picks…
Create the campaign, ad sets, creatives, and ads — all PAUSED . The picked image × primary text × headline are paired round-robin. You flip it live yourself in Ads Manager.
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Launch (PAUSED)
🔒 Launch creates the campaign, ad sets, and ads all PAUSED — the tool never activates and never spends.