Client
Everything below loads fresh from this client's ad account. Switching clients resets the whole form.
Mode
Template
Best-practice build, 3 ad sets
Clone existing
Deep-copy, retarget & relaunch
Source campaign to clone
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Deep-copies the whole campaign tree PAUSED, then renames / retargets / swaps below.
Campaign name
Em-dashes (—) are rejected at submit. Becomes the UTM campaign value.
Objective
Leads (OUTCOME_LEADS)
Sales (coming soon)
Traffic (coming soon)
Awareness (coming soon)
CBO · auction · lowest cost. Only Leads submits for now.
Destination
Website
Instant form
Calls
Website: clicks land on your landing page; conversions optimize on the pixel event below.
Conversion event
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What the ad sets optimize for, live from this client's pixel. Defaults to the busiest event in the last 28 days.
Call phone (E.164)
The ad shows a Call button alongside the website link (WEBSITE_AND_CALL add-on). Landing page still required.
Location targeting (presence only — home + recent · one row per location)
+ Add location
All rows target together (lat/lng + radius each). No interest-based location, no income targeting. Audience Network is always excluded.
Min age
Max age
Genders
All
Men
Women
Audiences (live from the ad account — tick/untick per launch)
Advantage+ broad
Broad reach, Meta-expanded. No custom-audience input.
Retarget+ engagement + website
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Lookalike w/ Exclusions excludes leads/customers
Skipped automatically if the lookalike is unusable.
Next: Generate →
🔒 Nothing is created here. Setup defines the campaign structure (geo, budget, audiences). Copy and creatives come next.
Tap to select what ships. Multi-select images (1+), primary texts (5+), and headlines (5+). The verbatim tagline is pre-selected as headline #1. Set the landing-page URL — it gates the launch.
Creative images 0 selected
Tap a card to select. Tap the image itself to enlarge. Pick at least 1.
No images yet — generate them in step 2.
Primary text 0 / 5
Body copy above the image. Pick 5 or more.
Headlines 1 / 5
Short lines below the image. Headline #1 (your tagline) is pre-selected. Pick 5 or more total.
Description (fixed)
Agency convention: the Meta description is always the client display name verbatim. Not selectable.
Call to action
One CTA for the ads. "Learn More" is lower-friction.
Learn Morerecommended
Apply Nowhigher intent
Sign Upgeneric
UTM string (baked into every ad)
utm_source=facebook&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}
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Next: Preview →
Select your picks…
Create the campaign, ad sets, creatives, and ads — all PAUSED . The picked image × primary text × headline are paired round-robin. You flip it live yourself in Ads Manager.
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Launch (PAUSED)
🔒 Launch creates the campaign, ad sets, and ads all PAUSED — the tool never activates and never spends.